Personally, I find that there is a little to be desired in terms of packaging. I feel it's been marketed and designed simply in order to correspond with their stance on being all natural and organic, however it's not generally a design that shouts 'pick me'. The casing is practical enough - a fairly flat, plastic shaped oval. The secure lid makes it perfect for throwing into my bag without the worry of it ending up a mess by the end of the day.
Left - One swipe. Right - Built up.
I would say the colour is more on the red side with pink and orange undertones. That said, it's very natural looking and is perfect for a little pick me up which I find it brightens my whole appearance. Scent wise, it reminds me of Cherry Bakewells (although I find that there is no taste at all). Nice and fresh but not too sweet.
The consistency is smooth and silky. It glides on easily and feels moisturising and hydrating. The texture is very buttery when first applied, but unlike other lip balms which tend to sit on top of your lips (thus creating a barrier between harsh winter weather and your lips), this one sinks in after a few minutes, leaving your lips feeling natural and balm-free. I wouldn't use this as my main lip balm in the winter, but for the rest of the year it's perfect. Not too heavy and a nice wash of colour.
Left - One Swatch. Right - Built up.
I find that the colour lasts an hour or so before having to reapply, but for a lip balm I wasn't expecting long staying power.
Overall, I would thoroughly recommend Hurraw! This particular product lived up to my expectations and the fact that it's natural, organic and vegan makes it even better.
Hurraw! Lip Balms are available at supersmoocher.com for £3.45 with free delivery.